The secret is caffeine

In about the past few weeks there's been a new beer introduced into the market. What is it exactly? Well it's caffeinated beer of course, this beer has been highly anticipated and if it catches on will probably be a HUGE hit with the younger crowd, solving their problems of late night parties ending because of tiredness. Sure it was just waiting to happen, what with the success of mixing energy drinks with hard alcohol despite warnings from physicians that it can be hazardous for you to consume it because it masks how drunk you really are. My opinion...Well combining a stimulant (caffeine) with a depressant (alcohol) doesn't seem like the best idea especially since it'll make you a more alert drunk and make you believe you're not impaired when you are. Obviously a concoction "brewed" for disaster. Although Beer companies say that they're not trying to market this as an energy drink if you look at the packaging of these products they look rather similar to those of energy drinks. Sadly this is not a product that was well thought out.

As for how the caffeine affects the taste of the beer, so get your hopes up that it'll be some super beer that'll blow your taste buds away. Molson Kick (the one I tried) tastes EXACTLY the same as molson Canadian. That is to say that it still tastes like mega-brewed swill. I could drink it but I'd just prefer something that tastes a whole lot better (and doesn't screw around with two different drugs that conflict in how your body reacts). I'm curious about the products from other companies, Budweiser came out with Be (pronounced "B to the E") beer as their caffeinated product back in october in the states, apparently tastes like redbull. And the product that Labatt came out with is Shok, it has an even higher alcohol content then regular beer (at 6.9 abv it's a pretty heavy hitter) but it won't be coming to western canada til later in the year.

Form your own opinion on this product, i probably won't drink it because it tastes like crap, but then i'm different in how i choose to drink something compared to others my age. Most of them pick something cheap or "cool".

-Matt